Look Now, Pay Later: The Rise of Network Broadcasting

 
News and Updates 1
About Laurence Bergreen 2
Contacts and Inquiries 3
Titles  
Marco Polo: From Venice to Xanadu 4
Over the Edge of the World: Magellan’s Terrifying Circumnavigation of the Globe 7
Voyage to Mars: NASA’s Search for Life Beyond Earth 10
Louis Armstrong: An Extravagant Life 13
Capone: The Man and the Era 15
As Thousands Cheer: The Life of Irving Berlin 16
James Agee: A Life 17
Look Now, Pay Later: The Rise of Network Broadcasting 18

Hardcover: Doubleday, 1980
Paperback: New American Library, 1981
 

New York Times

Invaluable perspective.
– John J. O'Connor

Publishers Weekly

The impressive scope of Bergreen's study, a serious critique of the nearly total surrender of the TV industry to commercialism, makes it an exceedingly valuable as well as engrossing chronicle.

TV Guide

Laurence Bergreen offers a whirlwind, layman's tour of American broadcasting, nicely researched and breezily written – a handy Baedeker for TV viewers who are eager to know how we came to this.

Toronto Globe and Mail

For anyone interested in broadcasting, it is often an exciting tale and it is so thorough that I have complete faith in its accuracy and fairness.
– Blaik Kirby

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