Look Now, Pay Later: The Rise of Network Broadcasting

 
News and Updates 1
About Laurence Bergreen 2
Contacts and Inquiries 3
Titles  
Columbus: the Four Voyages 4
Marco Polo: From Venice to Xanadu 5
Over the Edge of the World: Magellan’s Terrifying Circumnavigation of the Globe 8
Voyage to Mars: NASA’s Search for Life Beyond Earth 11
Louis Armstrong: An Extravagant Life 14
Capone: The Man and the Era 16
As Thousands Cheer: The Life of Irving Berlin 17
James Agee: A Life 18
Look Now, Pay Later: The Rise of Network Broadcasting 19

Hardcover: Doubleday, 1980
Paperback: New American Library, 1981
 

New York Times

Invaluable perspective.
– John J. O'Connor

Publishers Weekly

The impressive scope of Bergreen's study, a serious critique of the nearly total surrender of the TV industry to commercialism, makes it an exceedingly valuable as well as engrossing chronicle.

TV Guide

Laurence Bergreen offers a whirlwind, layman's tour of American broadcasting, nicely researched and breezily written – a handy Baedeker for TV viewers who are eager to know how we came to this.

Toronto Globe and Mail

For anyone interested in broadcasting, it is often an exciting tale and it is so thorough that I have complete faith in its accuracy and fairness.
– Blaik Kirby

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